Feb 9, 2007

5 Reasons Why Blogging is the New Internet Marketing Tool

By: John Ugoshowa

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

For more information about blogging see the blogging section of The Free Ad Forum at: http://www.thefreeadforum.com/infowizards/CAT/Blogging_74_1.html

Related Posts


Anonymous said...

Download mp3 songs, Video songs, Wallpapers or Full Movie

(Bollywood, Hollywood, Telugu and Tamil Movies)

Download mp3 songs

Download or Watch Online Video

Download Full Movie

Download Wallpapers of Actress

Download Movie Wallpapers

Download mp3 songs, Video songs, Wallpapers or Full Movie

Latest Tpoics of this site :

Download Bhoothnath Video Songs

Download Meet Bill Hollywood Movie(2008)

Download Baby Mama movie(2008)

Download Love Songs Bollywood movie (2008)

Download Pandi Songs (2008)

Watch or Download Akku movie (2008)

Download What Happens In Vegas movie(2008)

Download War, Inc. movie(2008)

Download my mom's new boyfriend movie (2008)

Download chennai superkings songs

Download Aayutham Seivom songs (2008)

Download Speed Racer Movie (2008)

Download Khushboo songs (2008)

Download Bhootnath movie (2008)

Download sonal chauhan Actress Wallpapers

Download Katherine Heigl Wallpapers

Download ileana Wallpapers

Download Anamika Video songs (2008)

Download Anamika movie(2008)

Watch Sirf Video songs (2008)

Watch Jalsa Video Songs (2008)

Download Jalsa wallpapers (2008)

Watch Kantri Video Songs (2008)

Download Rang Rasiya Wallpapers (2008)

Download Ankit, Pallavi & Friends Songs

Download Anamika Songs (2008)

Download Ghatothkach songs (2008)

Download Jalsa (2008) telugu movie

Download Kantri Wallpapers (2008)

Download Raat Gayi Baat Gayi wallpapers (2008)

Download Don Muthuswami video songs (2008)

Download Don Muthuswami Songs (2008)

Download Dhoom Dadakka Video Songs (2008)

Download Hastey Hastey (2008) Wallpapers

Download Dhoom Dadakka (2008) songs

Download The Awakening (2008) Songs

Download Hastey Hastey Video Songs

Download Anushka Shetty Wallpapers

Download Kalidasu Telugu Movie (2008)

Download Too Hot Too Cool (2008) Songs, IPL POP

Download Mr White Mr Black movie (2008)

Download Hastey Hastey Songs (2008)

Download Shamur Shardana Songs - Pop Album

Download Sirf (2008) Movie

Kuruvi Video Songs Download

Download Tashan movie (2008)

Download Katrina kaif Wallpapers

Download Aashayein Wallpapers

Download The Number 23 (2007) movie

Download Vaana Telugu songs

Post a Comment